a price war that it is detrimental to all aspects
12. Oktober 2011Decline in the automobile market in July this year, so many car dealers are feeling the shudder, because in addition to Chery, FAW Toyota, and a few other car firms, the majority of car dealers who failed to meet sales targets during the first half. And because the limit line measures during the Olympic Games and during this period, many foreign consumers can not buy a car to Beijing, capital of the automobile market this big box so the scenery can not be compared with previous years. Combined with snow, earthquake, flood, oil prices, raw material prices, stock market crash, CPI remains high, the adverse international economic situation, recession and other negative factors are the development of automobile market will take time to digest. But so far, no car dealer heard about the news of the annual plan to cut, so in the second half of the remaining, a few months, the car makers are so-called impulse task is arduous tasks and long road.
But not too optimistic about the market conditions facing many people in the industry believe that the end is usually a large price for the impulse to complete work tasks throughout the year will be ahead of the so-called “Golden September and Silver 10″ during an early carry out, especially for the upcoming high hopes for the November holiday. In the current market conditions, from new cars, modified cars, car deformation, new energy vehicles, a new hybrid car, the brand’s “flagship”, “dark horse” model, the news seems to have been released and overdraft Scots do, from the car culture, new ideas in promotional activities and no new tactics to speak of, so this year in the last few months, around which there is no room to complete the annual plan, the main means or can only be around for a price war. Even the Camry this market hardcore models, in order to ensure sales, price problems in the market have begun to make a compromise.
Of course, as Chibidaigou consumers, in this year’s “Golden September and Silver 10″ during, especially during the November holiday, may run into more buying opportunities than ever before. Only large displacement cars and luxury cars, because the consumption tax into a counter-theme, in the most recent car makers because of hoarding behavior but has bucked the market, but this trend of anti-market behavior is not likely to persist for long time. But this price war alone to open the market, to some extent on the automobile market will not lead to an ecological disaster? Chibidaigou because for many people who enjoy the current price war in the outcomes, is bound to further price war also produced a vision of further price cuts.
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Of course, a price war that it is detrimental to all aspects of a method of last resort, but today’s market, in addition to a price war, no matter the size of the brand, independent or joint venture, who could get any promotional draw aspects of the miraculous cure? So along with the year 2008 is about to leave, we will see the scenes of fierce price war warrior’s arm, as it is today or ten thousand cars XX, XX models to drop twenty thousand, XX models fall into one hundred and fifty thousand Club, XX models joined to 100,000 …… the following news of the camp is not surprising then, frequently in a variety of media to meet with this type of news.
What do in the automotive market, competition has reached unprecedented homogenization of situation today, the new hybrid car, new energy after a long car does not come out with a new concept of impact always remain in the conceptual model car stage, the delay can not meet with the market, the competition to the market, Competition is a hot price. Perhaps next year, that in the upcoming car market in 2009, this situation will change, but this year, which MBT Shadow Shoesis closed off in 2008 on the occasion, we can only see the escalation in some price war, who more than anyone else extraordinary endurance.